Follow Us:
The eCareDiary Team

Susan Baida Co-Founder and President

Susan knows first-hand the challenges of caring for aging parents and family with serious illnesses. While working full time, she helped care for her father-in-law who suffered from Parkinson’s disease and faced the frustrations and stress that came with managing his care.  That experience was the inspiration behind eCareDiary, as a way to help family caregivers cope with the challenges of care coordination.  She is considered a sandwich generation caregiver as she coordinates care not only for her aging mother and father but also her three young children under the age of 6.  Her experiences as a family caregiver made her realize that there is great opportunity for better online resources, a supportive community and educational information. Prior to eCareDiary, she was Vice President of Marketing for Starwood Hotels and spent the prior 15 years as a brand executive for Estee Lauder Companies and Avon, Inc.  She redirected her career and is passionate about helping family caregivers and elders age with dignity.  As the Co-founder and President, Susan is responsible for day-to-day operations and marketing.  She also oversees business development for eCareDiary’s licensing services.



Larry Leister Chief Technology Officer

Larry Leister, Chief Technology Officer of eCareDiary.com, has over 20 years of experiences providing system consulting and support to both major corporations and startups. Specialties: Microsoft products, email system management, open source content management systems, web accessibility, server virtualization, accounting software, project management, voice over ip implementation/management, and vendor selection advisory services.



Meghana Giridhar Content Manager

Meghana Giridhar, BA in Economics and MBA in International Marketing & Finance, has wide experience in the fields of content management and research analysis. Meghana worked with a top-tier business school and a non-profit organization focusing on entrepreneurship development among students in India for 4 years before pursuing an MBA in Finance from UC Berkeley, CA. She has additional experience as a research analyst for a venture capital firm and a highly rated book on global brand management. She has also managed editorial content for online publications based in China and the UK.



Matt Holbein Web/Graphic Designer

Matt Holbein received his BFA in Illustration from the Rochester Institute of Technology in 2014. He joined the eCareDiary team shortly thereafter as a Web/Graphic Designer, and brings 6 years of design experience on projects ranging from university websites and national conferences to pop-up books about nature. He is excited to bring his love for design to eCareDiary and caregivers all over the country.