Our Mission

eCareDiary is a website created based on the founder’s, John Mills, experience as a caregiver for his father who suffered from Parkinson’s Disease. Having spent over 20 years working in the health care system, John found coordinating long term care to be difficult because of the lack of good information. eCare Diary provides comprehensive information, tools and resources to help those seeking and providing long term care.

A unique feature is our Care Diary, a set of online tools designed to make coordination of care and sharing of information easy amongst family members and other caregivers. eCare Diary also has a comprehensive database of nursing home and home care services, guides on long term care financing and information on important health care documents everyone should have. The site will continue to grow and more information and tools will be added in the months ahead.

We hope eCare Diary helps simplify your situation by providing you the tools and information you need. We welcome your feedback and appreciate any ideas to improve the site.

Susan Baida, Co-founder & President

Susan Baida, eCareDiary.com’s co-founder and President, brings to the company a wealth of experience in consumer and on-line marketing. She is responsible for business strategy and all facets of marketing, including identifying new tools and services for the site, partnerships, social media, advertising, public relations, and community outreach. Most recently, Susan was Vice President of Brand Marketing at Starwood Hotels and held key marketing positions with Estee Lauder Companies, Avon Products and Del Laboratories. Considered a subject matter expert in brand marketing, she is regularly invited to speak at forums sponsored by Harvard University and Wharton Business School.

Susan knows first-hand the challenges of caring for elderly parents and family members with serious illnesses. For 8 years, she cared for her paternal grandmother who suffered from severe rheumatoid arthritis. She also coordinates care for her parents; her father suffers from Type II diabetes and is partially blind, and her mother recently underwent foot surgery that left her debilitated for several months. She and her husband, John Mills, cared for his father during his final years with Parkinson’s disease, an experience that led to the founding of eCareDiary.com. Susan was appointed to Manhattan Community Board 5 in 2002 and served as the Chair of the Human Services Committee, which addresses issues pertaining to the elderly, healthcare, education and social justice. She has written numerous resolutions to help improve services for the elderly and was honored by the Manhattan Borough President for her efforts to address public school overcrowding. She is a graduate of Emory University in Atlanta, GA.

Advisory Board

Adam Budish - Senior Vice President of Sales, Epocrates

Kathy Dodd - President, Corridor Group

Howard Gleckman - Resident Fellow, Urban Institute

David Vinson - CEO, WorldDoc

Gregg Zegras - CEO, RealAge.com