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Susan Baida
Co-Founder and President
Susan knows first-hand the challenges of caring for aging parents and family with serious illnesses. While working full time, she helped care for her father-in-law who suffered from Parkinson’s disease and faced the frustrations and stress that came with managing his care. That experience was the inspiration behind eCareDiary, as a way to help family caregivers cope with the challenges of care coordination. She is considered a sandwich generation caregiver as she coordinates care not only for her aging mother and father but also her three young children under the age of 6. Her experiences as a family caregiver made her realize that there is great opportunity for better online resources, a supportive community and educational information. Prior to eCareDiary, she was Vice President of Marketing for Starwood Hotels and spent the prior 15 years as a brand executive for Estee Lauder Companies and Avon, Inc. She redirected her career and is passionate about helping family caregivers and elders age with dignity. As the Co-founder and President, Susan is responsible for day-to-day operations and marketing. She also oversees business development for eCareDiary’s licensing services.
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Larry Leister
Chief Technology Officer
Larry Leister, Chief Technology Officer of eCareDiary.com, has over 20 years of experiences providing system consulting and support to both major corporations and startups. Specialties: Microsoft products, email system management, open source content management systems, web accessibility, server virtualization, accounting software, project management, voice over ip implementation/management, and vendor selection advisory services.
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Meghana Giridhar
Content Manager
Meghana Giridhar, BA in Economics and MBA in International Marketing & Finance, has wide experience in the fields of content management and research analysis. Meghana worked with a top-tier business school and a non-profit organization focusing on entrepreneurship development among students in India for 4 years before pursuing an MBA in Finance from UC Berkeley, CA. She has additional experience as a research analyst for a venture capital firm and a highly rated book on global brand management. She has also managed editorial content for online publications based in China and the UK.
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